Digital Marketing Executive

Roles & Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing digital presence on social media (Twitter, Facebook etc.)
• Optimize online campaigns for Google Adwords, Facebook etc.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing
• Collaborate with designers to improve user experience
• Measure performance of digital marketing campaign efforts using a variety of Web analytics tools (Google Analytics, Clarity etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

 

Required Experience

• Should have min 6months – 1year experience as Digital Marketing Executive
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, GA4.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field