Sr. Digital Marketing Specialist

}

Educational Qualifications:

Mandatory Qualifications:

  • BBA in Marketing or related fields.

Preferred Qualifications:

  • Certifications if any related to digital marketing and AI Tools (e.g., Blueprint, Google, AI generalist, Marketing Essentials certificates etc.,).

 

Required Experience:

  • Total 6+ years of experience in digital marketing, with at least 2+ years with FMCG industry exp.

Responsibilities:

  • Perform end-to-end SEO across all sites and conduct ongoing keyword research, on-page & off-page SEO strategies.
  • Fix technical SEO issues and optimize for Core Web Vitals, schema, and mobile responsiveness.
  • Manage and update GMB listings for all business entities.
  • Post updates, manage reviews, and optimize GMB for better visibility in local searches.
  • Plan, launch, and optimize monthly paid ad campaigns on Google Ads (Search, Display, YouTube, Discover). And Meta Ads (Facebook & Instagram for traffic, leads, engagement, and video views).
  • Review ad performance monthly and adjust targeting, creatives, or copy accordingly.
  • Set up conversion tracking, custom audiences, and remarketing campaigns.
  • Manage campaign budgeting and monthly spend allocations.
  • Design, schedule, and send bulk email campaigns using Mailchimp.
  • Design visuals and creatives for social media posts, stories, and ads, Email banners, WhatsApp images, Festival promotions and observances.
  • Write compelling copy for social posts, ad creatives, product highlights, and campaigns.
  • Analyse visitor behaviour, page views, conversions, campaign performance, and traffic sources.
  • Create and submit monthly reports with actionable insights.
  • Maintain organized tracking of Organic leads from websites
  • Support sales team by sharing quality leads and engagement trends.
  • Schedule and post regular content on all social media platforms and respond to messages, comments, and reviews.
  • Collaborate with food vloggers and admins of regional Facebook groups for community marketing.
Job Category: Digital Marketing
Job Type: Full Time
Job Location: Hyderabad

Apply for this position

Allowed Type(s): .pdf, .doc, .docx
  • Share:

admin