Educational Qualifications:
Mandatory Qualifications:
- BBA in Marketing or related fields.
Preferred Qualifications:
- Certifications if any related to digital marketing and AI Tools (e.g., Blueprint, Google, AI generalist, Marketing Essentials certificates etc.,).
Required Experience:
- Total 6+ years of experience in digital marketing, with at least 2+ years with FMCG industry exp.
Responsibilities:
- Perform end-to-end SEO across all sites and conduct ongoing keyword research, on-page & off-page SEO strategies.
- Fix technical SEO issues and optimize for Core Web Vitals, schema, and mobile responsiveness.
- Manage and update GMB listings for all business entities.
- Post updates, manage reviews, and optimize GMB for better visibility in local searches.
- Plan, launch, and optimize monthly paid ad campaigns on Google Ads (Search, Display, YouTube, Discover). And Meta Ads (Facebook & Instagram for traffic, leads, engagement, and video views).
- Review ad performance monthly and adjust targeting, creatives, or copy accordingly.
- Set up conversion tracking, custom audiences, and remarketing campaigns.
- Manage campaign budgeting and monthly spend allocations.
- Design, schedule, and send bulk email campaigns using Mailchimp.
- Design visuals and creatives for social media posts, stories, and ads, Email banners, WhatsApp images, Festival promotions and observances.
- Write compelling copy for social posts, ad creatives, product highlights, and campaigns.
- Analyse visitor behaviour, page views, conversions, campaign performance, and traffic sources.
- Create and submit monthly reports with actionable insights.
- Maintain organized tracking of Organic leads from websites
- Support sales team by sharing quality leads and engagement trends.
- Schedule and post regular content on all social media platforms and respond to messages, comments, and reviews.
- Collaborate with food vloggers and admins of regional Facebook groups for community marketing.
Job Category: Digital Marketing
Job Type: Full Time
Job Location: Hyderabad